Matt W Newman
One of the most important aspects of any great design is the empathetic understanding of and connection to the user. If a design is ‘selfish’, as in when a product designed with the designer in mind and not the user, it will ultimately fail because it does not provide a solution to a very real […]
The visual design of a product is one of the main factors in affecting user experience, of that there is no doubt. Yet if we delve deeper into this subject, more and more experts and designers are turning into the techniques of copywriting as a way to influence user experience. What most people outside the […]
When design & copywriting collide Have you ever thrown yourself into researching a topic so hard your head spins? Well, it happened to me. Recently, I adopted the pleasurable task of studying UX writing. As I set off on the long road to learn this specialisation, the metaphorical mountain of new information in front of […]