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Articles Content Strategy

What is Content Strategy and Why do We Need it?

Most things in life are better with a plan. Want to start a business? Make a plan. Want to take over the world? Make a plan. Want to attract users and leads to your website to convert them into clients? Make a plan.  Content strategy is that plan.  The purpose of a content strategy is […]

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Articles Design UX Design

The Importance of Empathy in Design

One of the most important aspects of any great design is the empathetic understanding of and connection to the user. If a design is ‘selfish’, as in when a product designed with the designer in mind and not the user, it will ultimately fail because it does not provide a solution to a very real […]

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Articles Copywriting Design UX Design

Copywriting Techniques for an Improved User Experience

The visual design of a product is one of the main factors in affecting user experience, of that there is no doubt. Yet if we delve deeper into this subject, more and more experts and designers are turning into the techniques of copywriting as a way to influence user experience.  What most people outside the […]

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Articles Design UX Design

The Brave New World of UX Writing

When design & copywriting collide Have you ever thrown yourself into researching a topic so hard your head spins? Well, it happened to me. Recently, I adopted the pleasurable task of studying UX writing. As I set off on the long road to learn this specialisation, the metaphorical mountain of new information in front of […]

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Articles Landscape & Travel

The Beauty of The English Lake District.

We recently moved to the English Lake District. Myself and my lovely wife Laila, along with our little dog, Bear. I have never lived this far away from the intensity of the city’s streets before. Our journey over the last year has been an interesting one. We ended our life in Vietnam as English teachers […]